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Fluff Busting Purity, or FB Purity for short (previously known as Facebook Purity) is a web browser extension designed to customize the Facebook website's user interface and add extra functionality. [1] Developed by Steve Fernandez, a UK-based programmer, it was first released in 2009 as a Greasemonkey script, [2] as donationware. [3]
The news feed is the primary system through which users are exposed to content posted on the network. Using a secret method (initially known as EdgeRank), Facebook selects a handful of updates to actually show users every time they visit their feed, out of an average of 1500 updates they can potentially receive.
The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. [1] The current Facebook Platform was launched in 2010. [2]
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Quality Score is a metric used by Google, [1] Yahoo! [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.
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