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Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.
The points in Southwest's offer have a "base fare redemption value" of more than $300, according to the email. Bookings made with points "do not include taxes, fees, and other government/airport ...
United MileagePlus cards. A frequent-flyer programme (FFP) is a loyalty program offered by an airline.. Many airlines have frequent-flyer programmes designed to encourage airline customers enrolled in the programme to accumulate points (also called miles, kilometers, or segments) which may then be redeemed for air travel or other rewards.
Southwest Airlines breaks with 50-year tradition, to offer assigned seating and new boarding procedures.
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Southwest Airlines unveiled its long-awaited All-New Rapid Rewards frequent flyer program, which will eliminate blackout dates and allow redemption for international flights for the first.
Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.