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  2. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

  3. Brand protection - Wikipedia

    en.wikipedia.org/wiki/Brand_protection

    Effective brand protection measures generally involve implementing prevention processes, monitoring processes, and reaction processes. [7] Internally, the anti-counterfeiting unit will report to top management, develop the brand protection processes, and collaborate closely with the relevant functions for each region and business unit.

  4. Legal advertising - Wikipedia

    en.wikipedia.org/wiki/Legal_advertising

    It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness. [ 3 ] Digital platforms have increasingly dominated legal marketing plans, often at the expense of traditional print advertising, as the perceived benefits of digital marketing ...

  5. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand equity Within the literature, it is possible to identify two distinct definitions of brand equity. Firstly an accounting definition suggests that brand equity is a measure of the financial value of a brand and attempts to measure the net additional inflows as a result of the brand or the value of the intangible asset of the brand. [48]

  6. Organizational identity - Wikipedia

    en.wikipedia.org/wiki/Organizational_identity

    [9] [3] This view sees organizational identity as unstable and changeable rather than enduring. [8] [9] Identity instability is theorized to be beneficial in allowing organizations to adapt to changing operating environments. [8] [9] Gioia et al. theorize that the basic components of identity endure, but their meanings are reinterpreted over ...

  7. Corporate communication - Wikipedia

    en.wikipedia.org/wiki/Corporate_communication

    A corporate brand is the perception of a company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols. The process of corporate branding involves creating favourable associations and positive reputation with both internal and external stakeholders.

  8. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark.

  9. Wordmark - Wikipedia

    en.wikipedia.org/wiki/Wordmark

    A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).