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2. Adidas Ultraboost - Wikipedia

   en.wikipedia.org/wiki/Adidas_Ultraboost

   Released in 2015 as simply the Adidas Ultraboost, the Adidas Ultraboost 1.0 was the first shoe ever to use the Boost technology from Adidas. It had a knitted upper called Primeknit on top of the Boost sole and plastic cases on the sides to represent the three-stripe logo and house the laces.

3. Boost (material) - Wikipedia

   en.wikipedia.org/wiki/Boost_(material)

   Boost is a trademarked polymer used by Adidas, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, NMD, Energy Boost, Pure Boost, and Adizero Adios Boost lines of sneakers. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape.

4. Puma (brand) - Wikipedia

   en.wikipedia.org/wiki/Puma_(brand)

   Puma is the main producer of enthusiast driving shoes and race suits and entered a partnership with BMW, Ducati and Ferrari to make their respective shoes. [72] In Formula 1 , Puma equips the teams of Mercedes AMG Petronas , Scuderia Ferrari , Stake Kick Sauber , and Williams .

5. AOL.com - News, Sports, Weather, Entertainment, Local & Lifestyle

   www.aol.com

   AOL latest headlines, entertainment, sports, articles for business, health and world news.

6. Puma Terminates Sponsorship of Israel’s National Soccer Team ...

   www.aol.com/puma-terminates-sponsorship-israel...

   Puma lost its most prominent soccer sponsorship deal, with Italy, in 2022 to rival sportswear brand Adidas. The company’s statement added that new sponsorship deals with two national teams ...

7. Michelob Ultra Taps Lionel Messi, Jason Sudeikis and Dan ...

   www.aol.com/michelob-ultra-taps-lionel-messi...

   Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...