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In 2010, Superpages and Yellowpages cut back spending with Whitepages from $33 million to $7 million, causing a substantial decline in revenues and a tense relationship with investors. Algard spent $50 million in cash the company had on-hand and $30 million from a bank loan, to buyout the investors in 2013.
Some yellow pages publishers focus on a particular demographic (e.g. Christian yellow pages or business pages). Yellow pages directories are usually published annually and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text.
A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
In 2010 Whitepages' two biggest clients, Yellowpages.com and Superpages.com, cut their expenditures after Google ventured into local business searches. Subsequently, when profits plummeted, the company's investors became agitated, and Algard bought out Whitepages' investors for $80m.
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
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