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The own label Sainsbury's Basics brand was used for its low cost products until the late 2010s. Sainsbury's Basics was an economy range of around 550 lines, [7] mainly food but also including other areas such as toiletries and stationery. The Basics range used minimal packaging with simple orange and white designs.
by Sainsbury's: The core range of own-brand food products (over 6,500 different lines) have been re-branded as "by Sainsbury's". This was first introduced on frozen foods in late 2010, and the re-branding was completed in January 2013. [192] Be Good To Yourself: Products with reduced calorific and/or fat content.
In 1956, Sainsbury became chairman after the death of his father, John Benjamin. As chairman, he pioneered fresh and frozen foods, and increased Sainsbury's own label range. He introduced oven-ready frozen chickens and the simple but powerful slogan "Good Food Costs Less at Sainsbury's" in 1959.
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The supermarket warned people not to eat its Taste the Difference Spanish Chorizo Iberico Ring.
Sainsbury’s, Tesco, Morrisons and Asda all have schemes to price match its prices on everyday essentials in their big stores. In September, BBC Panorama found dozens of Tesco products price ...
Since Sainsbury's acquired Argos, more and more standalone stores have been moved into a nearby Sainsbury's store. On 25 September 2019, Sainsbury's announced that over 50 Argos stores would be closing or relocating in order to cut costs. Stores also began to feature digital computers as well as printed catalogues to save costs.
This is a survey of each of the five leading supermarkets' (Asda, Morrisons, Sainsbury's, Tesco and Waitrose) prices and availability on a range of 33 popular lines and published in each issue. [2] The survey is conducted by "mystery shoppers" and different branches in varying parts of the country are used for each week's survey.
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