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The own label Sainsbury's Basics brand was used for its low cost products until the late 2010s. Sainsbury's Basics was an economy range of around 550 lines, [7] mainly food but also including other areas such as toiletries and stationery. The Basics range used minimal packaging with simple orange and white designs.
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by Sainsbury's: The core range of own-brand food products (over 6,500 different lines) have been re-branded as "by Sainsbury's". This was first introduced on frozen foods in late 2010, and the re-branding was completed in January 2013. [192] Be Good To Yourself: Products with reduced calorific and/or fat content.
Sainsbury's Local shop was also ground-breaking in terms of staff training. In most Sainsbury's shops, colleagues were trained for specific departments (e.g. checkouts, café, fresh foods, GM). The small size of Sainsbury's Local shops meant that staff needed a high level of product knowledge across all departments.
The supermarket warned people not to eat its Taste the Difference Spanish Chorizo Iberico Ring.
In 1985 J Sainsbury produced the world's first Mycoprotein (later to become Quorn) product, a Savoury Pie produced at its Palethorpes factory [3] The Company ceased manufacturing and selling Palethorpes branded products in 1986 in order to concentrate on its own label business. The Palethorpes brand name was reborn briefly in the mid-1990s as a ...
Its new Bettergoods label absolutely blew me away. Ted Berg. October 28, 2024 at 10:33 AM. ... The meal was easy to prepare and came in a microwavable bag that was ready in five minutes.
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related to: sainsbury's own label meals and drinks