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Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
Health technology is defined by the World Health Organization as the "application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives". [1]
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
Health information technology (HIT) is "the application of information processing involving both computer hardware and software that deals with the storage, retrieval, sharing, and use of health care information, health data, and knowledge for communication and decision making". [8]
Medical technology assessment (MTA) is the objective evaluation of a medical technology regarding its safety and performance, its (future) impact on clinical and non-clinical patient outcomes as well as its interactive effects on economical, organizational, social, juridical and ethical aspects of healthcare. Medical technologies are assessed ...
Where brand development is light: Study the advertising and promotion history of the brand. After uncovering our weaknesses, develop a plan that can be applied to this local sore spot. Outline this plan in detail for the division manager. Prepare sales helps and all other necessary material for carrying out the plan.
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In educational technology, Lindy McKeown has provided a similar model (a pencil metaphor [4]) describing the Information and Communications Technology uptake in education. In medical sociology, Carl May has proposed normalization process theory that shows how technologies become embedded and integrated in health care and other kinds of ...