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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  3. Social advertising (social relationships) - Wikipedia

    en.wikipedia.org/wiki/Social_advertising_(social...

    For example, the advertising platforms provided by Google, [4] Twitter, and Facebook involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.

  4. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

  6. Lookalike audience - Wikipedia

    en.wikipedia.org/wiki/Lookalike_audience

    A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]

  7. Site retargeting - Wikipedia

    en.wikipedia.org/wiki/Site_retargeting

    LinkedIn, [3] Facebook, [4] Twitter, [5] Pinterest [6] & more all allow and have detailed guides on how to run retargeting ads on their platforms. Google's business model is also built on retargeting - both in their search engine and in their display advertising network.

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