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J Sainsbury plc, trading as Sainsbury's, [a] is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK retailer of groceries for most of the 20th century.
The Tu brand was founded in 2004 by Sainsbury's as a replacement for the Jeff & Co range designed by Jeff Banks. The new brand included a line of childrenswear created by Adams. It was initially launched in 160 stores. [4] The original range included both clothing under the "TU" brand and homewares under the brand "TU Home". [citation needed]
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Limited, [2] [1] company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso, Argos and British Airways. It launched in 2002 with initially four partner companies, and by 2010 ...
In 1995 the company joined forces with Cadbury Trebor Bassett brand Maynard's to market the sweet across the country. [1] At the time the sweet was re-branded under the Maynard's banner, the black Midget Gems were changed from liquorice flavour to blackcurrant, but only in the bagged product – those sold loose, from jars and boxes, remain ...
Sainsbury's Local shop was also ground-breaking in terms of staff training. In most Sainsbury's shops, colleagues were trained for specific departments (e.g. checkouts, café, fresh foods, GM). The small size of Sainsbury's Local shops meant that staff needed a high level of product knowledge across all departments.
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The own label Sainsbury's Basics brand was used for its low cost products until the late 2010s. Sainsbury's Basics was an economy range of around 550 lines, [7] mainly food but also including other areas such as toiletries and stationery. The Basics range used minimal packaging with simple orange and white designs.
Suso is a carbonated fruit juice drink manufactured and sold in the UK. Founded by creative entrepreneurs Graeme Dignan, Ross Cairns and Tara Macdonald, it is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull Managing Director Harry Drnec, former General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales ...