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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  3. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent advertising and keep a record of the violations. Normative marketing ethics looks at theories that dictate how moral marketing should take place.

  4. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Ethos is the appeal to ethics or integrity. Pathos is the appeal to emotions; Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in ...

  5. Ethical persuasion - Wikipedia

    en.wikipedia.org/wiki/Ethical_persuasion

    The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and Martinson present a five-part test which defines the five principles of truthfulness , authenticity , respect , equity, and social responsibility (i.e., the importance of the common good). [ 2 ]

  6. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    For example, in UK, people speak of "Crown property" meaning property belonging to the State. Similarly: "The White House had no comment to make." Minor premise – statement in an argument. Moral reasoning – reasoning employed in rhetoric that determines a conclusion based on evidence; used in issues of ethics, religion, economics, and politics.

  7. Candy Canes Are Everywhere on Christmas—But Why Is That? - AOL

    www.aol.com/candy-canes-everywhere-christmas-why...

    Candy canes are a peppermint treat long associated with Christmas. Learn their history, including why they were first made with red and white stripes.

  8. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.

  9. ‘Blueprint Planet’ by Huffington Post

    testkitchen.huffingtonpost.com/blueprint

    We can’t fight global warming by carpooling to work or recycling plastics alone. It will require help on a bigger scale. Here is a simple how-to kit for transitioning to a low-carbon economy.