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Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and ...
Eventbrite. Eventbrite is an American event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free. [ 2 ]
Event marketing. Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. [ 1 ][ 2 ] It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events.
Jazmine Boutte is the founder of Dulce Events and Design, a full-service event and wedding planning business, based in New Orleans and now, New York City.After spending her entire childhood and ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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In 2003, her love for event planning made her start Zapphaire Events, an independent event planning enterprise. [6] She has since gone on to plan and organize several high-profile events within and outside Nigeria and has won awards and recognition including being featured in CNN 's Inside Africa for planning a Nigerian royal wedding.
In addition, several other titles specific to the categories of events produced are used, such as corporate planner and party planner. The banquet event order (BEO), a standard form used in the hospitality industry to document the requirements of an event as pertinent to the venue, [ 2 ] has presented numerous problems to meeting and convention ...
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