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  2. UTM parameters - Wikipedia

    en.wikipedia.org/wiki/UTM_parameters

    UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    As of December 2010, Google AdWords decreased restrictions on sales of hard alcohol. [24] It now allows ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that was made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.

  4. Help:Citation tools - Wikipedia

    en.wikipedia.org/wiki/Help:Citation_tools

    Citer: Converts a URL, DOI, ISBN, PMID, PMCID, OCLC, or Google Books URL into a citation and shortened footnote. It also can generate citations for certain major news websites (e.g., The New York Times) and the Wayback Machine. Citoid: A tool built into both Visual Editor and source

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers [13] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo!

  6. Google Programmable Search Engine - Wikipedia

    en.wikipedia.org/wiki/Google_Programmable_Search...

    Google Programmable Search Engine (formerly known as Google Custom Search and Google Co-op) is a platform provided by Google that allows web developers to feature specialized information in web searches, refine and categorize queries and create customized search engines, based on Google Search.

  7. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google URL Shortener – URL shortening service. Started to turn down support on March 30, 2018, was discontinued on March 30, 2019, and will stop working on August 25, 2025. [17] Firebase Dynamic Links – URL shortening service. Will shut down on August 25, 2025. [18] Google Fit API – Will drop support on June 30, 2025. [19]

  8. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

  9. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Google recently [when?] released an update to the Google Keyword Planner and changed some of its policies by which the first campaign must be set to get the Keyword Planner back. This is a type of Google Ads account that is used by agencies and consultants to manage many different advertising accounts. Features of Google Ads Keyword Planner: [4]