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In 2023, the European Journal of Business and Management Research published a study that found that TikTok users were much more likely to trust products shown in TikTok videos that had high quality videos, rather than products shown on the platform that were more useful or had lower prices.
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
In December 2021, Plastic and Reconstructive Surgery, the journal of the American Society of Plastic Surgeons, published an article about the popularity of some plastic surgeons on TikTok. In the article, it was noted that plastic surgeons were some of the earliest adopters of social media in the medical field and many had been recognized as ...
Sophia Smith Galer FRSA (born 1 June 1994) is a British digital journalist, author, and TikTok influencer. In 2022, she was named as one of Forbes 30 Under 30 for Marketing and Media in Europe, and short-listed on British Vogue's list of Top 25 Most Influential Women in the UK.
BookTok Books" are the books that are discussed most frequently on the TikTok platform. They often receive lots of attention from both the TikTok community and the real world. Some of these books include: A Court of Thorns and Roses by Sarah J. Maas [28] The Atlas Six by Olivie Blake [29] Fourth Wing by Rebecca Yarros [30]
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
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Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.