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Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé . [ 1 ] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift. [ 2 ]
In May 1935, Rowntree launched the Aero, an aerated milk chocolate. [29] The Chocolate Crisp, a wafer-and-chocolate bar later known as the Kit Kat, was also launched in 1935. [29] In 1937, the Dairy Box of assorted chocolates was launched, using the market research that had been undertaken for Black Magic. [29]
Quality Street chocolates were, therefore, packaged in brightly coloured tins featuring two characters wearing Regency era dress, known affectionately as Miss Sweetly and Major Quality, inspired by the principal characters from J.M. Barrie's play. They featured on all Quality Street boxes and tins until 2000.
After Eight Mint Chocolate Thins, often referred to as simply After Eights, are a brand of mint chocolate covered sugar confectionery. They were created by Rowntree Company Limited in the UK in 1962 and have been manufactured by Nestlé since its acquisition of Rowntree in 1988.
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The following year, the company expanded opening plants in Castleford and Leicester. In 1971, French business "Chocolate-Menier SA" joined the group. The company released its own newspaper, Rowntree Mackintosh News, with a circulation of 26,000 copies. [9] The Yorkie and Lion chocolate bars were introduced in 1976. [7]
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Animal Bar was a brand of chocolate bar, made by Nestlé in the United Kingdom. In November 2023, Nestle announced that they would be withdrawing the Animal Bar from their range after 60 years due to low sales.
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