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Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé . [ 1 ] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift. [ 2 ]
Harold Mackintosh set out to produce boxes of chocolates that could be sold at a reasonable price and would, therefore, be available to working-class families [citation needed]. His idea was to cover the different toffees with chocolate and present them in low-cost yet attractive boxes [citation needed]. Mackintosh's Quality Street tin, 1950s
The Northern Irish businesses were 19 Stewarts, nine Crazy Prices and six other (Westside Stores and Bloomfields along with Toy Crazy and Pet Crazy in the Derriaghy complex), 78 Stewarts Wine Barrel off licence stores, the sports goods retailer Lifestyle Sports, the meat processing and packing business Kingsway Fresh Foods and the fresh fruit ...
In May 1935, Rowntree launched the Aero, an aerated milk chocolate. [29] The Chocolate Crisp, a wafer-and-chocolate bar later known as the Kit Kat, was also launched in 1935. [29] In 1937, the Dairy Box of assorted chocolates was launched, using the market research that had been undertaken for Black Magic. [29]
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The following year, the company expanded opening plants in Castleford and Leicester. In 1971, French business "Chocolate-Menier SA" joined the group. The company released its own newspaper, Rowntree Mackintosh News, with a circulation of 26,000 copies. [9] The Yorkie and Lion chocolate bars were introduced in 1976. [7]
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After Eight Mint Chocolate Thins, often referred to as simply After Eights, are a brand of mint chocolate covered sugar confectionery. They were created by Rowntree Company Limited in the UK in 1962 and have been manufactured by Nestlé since its acquisition of Rowntree in 1988.