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Pepperidge Farm products include Goldfish crackers, varieties of bread, and several lines of cookies. Their cookies are separated into two lines, the Distinctive line and the Farmhouse line. Each type of cookie from the "Distinctive" line is named for a European city such as the Milano cookie or the Brussels cookie. [8]
The cookie is marketed as the Monaco in Canada; local company Milano Bakeries had established prior rights to the "Milano" brand for cookies sold in that country. [ 1 ] [ 2 ] The Milano was created as a result of Pepperidge Farm's original cookie concept, the Naples, which was a single vanilla wafer cookie topped with dark chocolate .
While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates. David Johnson was president and CEO from 1990 until 1997.
The variations are totally different from the brand's current offerings.
The Pepperidge Farm snack will still feature its baked cheddar crackers, formed in the shape of a fish with a smile drawn on the side. ... The name change won’t last forever, as the company said ...
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