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  2. Cultural anthropology - Wikipedia

    en.wikipedia.org/wiki/Cultural_anthropology

    Cultural relativism involves specific epistemological and methodological claims. Whether or not these claims require a specific ethical stance is a matter of debate. This principle should not be confused with moral relativism. Cultural relativism was in part a response to Western ethnocentrism. Ethnocentrism may take obvious forms, in which one ...

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  4. Real life - Wikipedia

    en.wikipedia.org/wiki/Real_life

    In her 1788 work, Original Stories from Real Life; with Conversations Calculated to Regulate the Affections, and Form the Mind to Truth and Goodness, author Mary Wollstonecraft employs the term in her title, representing the work's focus on a middle-class ethos which she viewed as superior to the court culture represented by fairy tales and the values of chance and luck found in chapbook ...

  5. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  6. Morality - Wikipedia

    en.wikipedia.org/wiki/Morality

    Real life issues that need solutions do need both rationality and emotion to be sufficiently moral. One uses rationality as a pathway to the ultimate decision, but the environment and emotions towards the environment at the moment must be a factor for the result to be truly moral, as morality is subject to culture.

  7. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    The situation is more complicated in cases where harm is inflicted on animals as a side effect of the pursuit of human interests. This happens, for example, during factory farming, when using animals as food, and for research experiments on animals. [149] A key topic in animal ethics is the formulation of animal rights.

  8. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    While cultural universals are by definition part of the mores of every society (hence also called "empty universals"), the customary norms specific to a given society are a defining aspect of the cultural identity of an ethnicity or a nation. Coping with the differences between two sets of cultural conventions is a question of intercultural ...

  9. Cultural schema theory - Wikipedia

    en.wikipedia.org/wiki/Cultural_schema_theory

    Cultural schemas can include knowledge about social roles, customs, and beliefs, as well as expectations about how people will behave in certain situations. The theory posits that cultural schemas are formed through repeated interactions and experiences within a particular cultural group, and that they guide behavior in familiar social situations.