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The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
In March 2024, the SEC charged Delphia (USA) Inc. and Global Predictions Inc. for using false claims about their AI capabilities in marketing materials, highlighting the ethical challenges of artificial intelligence marketing. [16] Misleading AI marketing practices, such as "AI washing," undermine consumer trust and damage brand reputation.
Buildbox 4 is the latest iteration of the Buildbox game development platform, incorporating artificial intelligence (AI) to facilitate the game design process. This version introduces AI-driven functionalities that assist users in generating game assets, scenes, and in the editing of game levels, aiming to streamline the development process.
AI in architecture has created a way for architects to create things beyond human understanding. AI implementation of machine learning text-to-render technologies, like DALL-E and stable Diffusion, gives power to visualization complex. [380] AI allows designers to demonstrate their creativity and even invent new ideas while designing.
In 2005, YouTube introduced Creator Studio Classic. In 2019, a significant overhaul of YouTube Studio was conducted to align with Google's Material Design user interface. [4] [5] By November 2019, Creator Studio Classic access was gradually phased out in favor of the rebranded "YouTube Studio," serving as a replacement for around 150,000 creators.
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Generative AI has been used in video game production beyond imagery, especially for level design (e.g., for custom maps) and creating new content (e.g., quests or dialogue) or interactive stories in video games. [159] [160] AI has also been used in the literary arts, [161] such as helping with writer's block, inspiration, or rewriting segments.