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In 2009, the year of Audi's 100th anniversary, the company organized the Audi Cup for the first time. [128] Audi also sponsor the New York Yankees as well. In October 2010 they agreed to a three sponsorship year-deal with Everton. [129] Audi also sponsors the England Polo Team and holds the Audi Polo Awards. [130] [131]
Horch went on to found Audi as Audiwerke GmbH, which became effective on 25 April 1910. The name was a solution to the legal dispute with his old company over use of the Horch brand and a clever play of words ("audi" is the literal Latin translation of the Old German "horch", meaning the imperative "Listen!").
The origins of the company are complex, dating back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951).
He was an honorary citizen of Zwickau and had a street named for his Audi cars in both Zwickau and his birthplace Winningen. He was made an honorary professor at Braunschweig University of Technology. [1] There is an August Horchstrasse (August Horch Street) at Audi's main manufacturing plant in Ingolstadt.
The current corporate entity which bears the Auto Union name, Auto Union GmbH, was founded in 1985 and is a wholly owned subsidiary of Audi AG; its purpose is to act as owner of Auto Union's historical trademarks and intellectual property, as well as managing Audi's heritage operations. The company's distinctive logo of four interlocking rings ...
That recent history, combined with a commitment for the 2026 racing season announced nearly four years in advance, led to extensive speculation even before Germany's Auto Motor und Sport reported ...
This is all part of Audi Group’s Vorsprung 2030 plan, which seeks to have all of the group’s new models be electric by 2026—and to end traditional gas-powered engine production by 2033. To ...
The former company owned the historic Audi brand, which had disappeared after the Second World War. VW ultimately merged Auto Union and NSU to create the modern Audi company, and would go on to develop it as its luxury vehicle marque. The purchase of Auto Union and NSU was a pivotal point in Volkswagen's history, as both companies yielded the ...