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McLuhan uses the term "message" to signify content and character. The content of the medium is a message that can be easily grasped and the character of the medium is another message which can be easily overlooked. McLuhan says "Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium".
Furthermore, he theorized about the effects of different media on human consciousness and society. He famously asserted that "the medium is the message", meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived.
This is basically the meaning of "the medium is the message". To demonstrate the flaws of the common belief that the message resides in how the medium is used (the content), McLuhan provides the example of mechanization, pointing out that regardless of the product (e.g., corn flakes or Cadillacs), the impact on workers and society is the same. [4]
However, the term "medium" is used in media studies to refer to a large number of concepts, some of which do not correspond to everyday usage. [ 1 ] [ 2 ] Making each of these experiences unique. Means of communication are used for communication between sender and recipient and thus for the transmission of information.
Meaning is moved from one medium to the next, which requires the audience to redefine their semiotic connections. Recontextualizing an original text within other mediums creates a different sense of understanding for the audience, and this new type of learning can be controlled by the types of media used.
Transmediation is the process of translating a work into a different medium. The definition of what constitutes transmediation would depend on how medium is defined or interpreted. In Understanding media, Marshall McLuhan offered a quite broad definition of a medium as "an extension of ourselves":
Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...
Summarization (also referred to as summary, narration, or narrative summary) is the fiction-writing mode whereby story events are condensed. The reader is told what happens, rather than having it shown. [6] In the fiction-writing axiom "Show, don't tell" the "tell" is often in the form of summarization. Summarization has important uses: