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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
When a business adds a line extension to the product line and if it is of a higher quality than the current products, it is considered as trading up or an upward stretch. Alternatively, if the new added item is of lower quality compared to other existing products, it is known as trading down or a downward stretch. [ 9 ]
Pages in category "Product management" The following 145 pages are in this category, out of 145 total. ... Product line extension; Product lining; Product literature ...
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Product bundling; Product churning; Product life-cycle management (marketing) Product life-cycle theory; Product lifecycle; Product line extension; Product lining; Product management; Product naming; Product naming convention; Product proliferation; Project portfolio management; Promotional apparel; Promotional model; Purple Cow: Transform Your ...
Product managers are responsible for managing a company's product line on a day-to-day basis. As a result, product managers are critical in driving a company's growth, margins, and revenue. They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target ...
Frequently, the product is no different from what else is on the market, except a brand name marking. Brand is product identity. There is a difference between brand extension and line extension. A line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes.
Product-family engineering (PFE), also known as product-line engineering, is based on the ideas of "domain engineering" created by the Software Engineering Institute, a term coined by James Neighbors in his 1980 dissertation [1] at University of California, Irvine.