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Transcreation theory was first developed in the field of literary translation, and began to be adapted for use global marketing and advertising in the early 21st century. [1] The transcreation approach is also heavily used today in the translation of video games [4] and mobile apps. [5]
The theory first appeared in an article published by linguist Hans Josef Vermeer in the German Journal Lebende Sprachen, 1978. [2]As a realisation of James Holmes’ map of Translation Studies (1972), [3] [4] skopos theory is the core of the four approaches of German functionalist translation theory [5] that emerged around the late twentieth century.
The Interpretive Theory of Translation [1] (ITT) is a concept from the field of Translation Studies.It was established in the 1970s by Danica Seleskovitch, a French translation scholar and former Head of the Paris School of Interpreters and Translators (Ecole Supérieure d’Interprètes et de Traducteurs (ESIT), Université Paris 3 - Sorbonne Nouvelle).
Translation studies is an academic interdiscipline dealing with the systematic study of the theory, description and application of translation, interpreting, and localization.
Topics covered by Lessing in the series of essays include Aristotle's theory of tragedy, acting theory, the role of theater in society, the means by which theater achieves its emotional effects, criticism of the actor and the play, issues of translation, and a nascent theory of the psychology of emotions. [9]
Somatic theory is a theory of human social behavior based on the somatic marker hypothesis of António Damásio.The theory proposes a mechanism by which emotional processes can guide (or bias) behavior: in particular, decision-making, the attachment theory of John Bowlby, and the self-psychology of Heinz Kohut (especially as consolidated by Allan Schore).
The trouble with interpretation and the role of rewriting in an alternative paradigm", in The Manipulation of Literature: Studies in Literary Translation, edited by Theo Hermans, London & Sydney: Croom Helm. 1985; Essays in Comparative Literature. Calcutta: Papyrus, 1989; Translating Literature: Practice and Theory in a Comparative Literature ...
Emotions play a critical role in interpersonal relationships and how people relate to each other. Emotional exchanges can have serious social consequences that can result in either maintaining and enhancing positive relationships or becoming a source of antagonism and discord (Fredrickson, 1998; [34] Gottman & Levenson, 1992). [35]