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Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $3.03 in 2023) with the slogan "writes first time, every time."
Myron Corp. (Myron) was founded by Mike and Elaine Adler in 1949. After purchasing a sewing machine and one heat-sealing device, the Adlers started what is now a thriving mail-order business. Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts.
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing.
More recently, Pilot began the BeGreen range of pens and pencils which are composed of mostly recycled content. In 1995 and 1996, they raced a Ferrari F40 LM at the 24 Hours Of Le Mans. The racing team that entered the F40 LM was at first named Pilot-Aldix Racing, but was soon named under Pilot Pen Racing and Pilot Racing.
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