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On July 23, 2023, Musk announced X's launch, which would replace Twitter, which started when the X.com domain (formerly associated with PayPal) began redirecting to Twitter; [3] the logo was changed from the bird to the X the next day, [34] and the platform's official main and associated accounts also began using the letter X within their handles. [35]
The X rebrand may have a harder journey, Withey said, due to it being an unusual case of a high equity brand — one that was a cultural force for well over a decade — being renamed overnight.
Established by Elon Musk in 2023 as the successor to Twitter, Inc., it is a wholly owned subsidiary of X Holdings Corp., which is itself mostly owned by Musk. The company owns the social networking service X (formerly known as Twitter), and has announced plans to use it as a base for other offerings. While the official name of the company and ...
Yaccarino says advertisers are returning to the Elon Musk-owned platform.
Twitter's makeover comes less than a year after Musk completed his $44 billion acquisition of the social media company last fall, which placed the business in one of Musk's holding companies, X ...
X Logo used since 2023 [a] X homepage visited while logged out in January 2025 Formerly Twitter (2006–2023) Type of site Social networking service Available in Multilingual Founded March 21, 2006 ; 18 years ago (2006-03-21), in San Francisco, California, U.S. Headquarters Bastrop, Texas, United States Area served Worldwide, except blocking countries Owner Odeo (March–October 2006) Obvious ...
Morgan Stanley, Barclays, and Bank of America have agreed to what's known as a joint "sell-down letter," which prevents any member of the pact from selling off their X debt on the cheap without ...
Twitter, Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service.