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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
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Sales force may refer to: Salesforce.com, an American technology company; A sales team This page was last edited on 30 December 2019, at 00:35 (UTC). Text is ...
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Salesforce Marketing Cloud has been listed as one of the Social sciences and society good articles under the good article criteria. If you can improve it further, please do so. If it no longer meets these criteria, you can reassess it. Review: October 22, 2014.
In 2007, K.V. Rao and Cheng Zou (engineers at WebEx) and Tien Tzuo (an early executive at Salesforce) founded Zuora. [6] [7] The name of the company derives from a combination of their three surnames. The concept behind the company was a cloud-based billings platform to alleviate the need for online businesses to develop their own billing ...
Pricing is not always seen as a strategic process. Greg Cudahy of Accenture observed in 2007 that for some businesses, "pricing is the last bastion of gut feel". [1] Where pricing is strategic, marketers develop an overall pricing strategy which is consistent with the organization's mission and values.