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On 18 April 2007, the European Commission imposed fines on Heineken International of €219.3m, Grolsch of €31.65m and Bavaria of €22.85m for operating a price-fixing cartel in the Netherlands, totalling €273.7m.
In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series. [22] Starting with the 2020–24 cycle, Heineken became the sponsors of UEFA Europa League and UEFA Europa Conference League through Heineken 0.0 brands. In 2023, Heineken celebrated its 150th anniversary.
Desperados is an agave spirit flavoured pale lager beer with 5.9% alcohol by volume (ABV) originally created and produced by the French brewing company Fischer Brewery but now is produced by Zlatý Bažant Brewery, a Heineken N.V. subsidiary . [1] [2] [3] Desperados has a 5.9% ABV. The beer is now sold in over fifty countries.
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Mützig is a beer brand owned by Heineken and its subsidiaries, and was originally brewed in 1810 by Brasserie Mutzig of Alsace, France. [1] It is now a 5.5% ABV lager available in 65cl and 33cl bottles. It has a full-bodied taste and distinctive packaging, and is the most successful premium, locally brewed beer in Central Africa. [2]
With an annual beer production of 24.14 billion litres in 2019, and global revenues of 23.894 billion euro in 2019, [6] Heineken N.V. is the number one brewer in Europe and one of the largest brewers by volume in the world. [7] Heineken's Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre.