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Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Augmented Analytics is an approach of data analytics that employs the use of machine learning and natural language processing to automate analysis processes normally done by a specialist or data scientist. [1] The term was introduced in 2017 by Rita Sallam, Cindi Howson, and Carlie Idoine in a Gartner research paper. [1] [2]
Quantum machine learning also extends to a branch of research that explores methodological and structural similarities between certain physical systems and learning systems, in particular neural networks. For example, some mathematical and numerical techniques from quantum physics are applicable to classical deep learning and vice versa. [23 ...
Quantum finance is an interdisciplinary research field, applying theories and methods developed by quantum physicists and economists in order to solve problems in finance. It is a branch of econophysics. Quantum computing is now being used for a number of financial applications, including fraud detection, stock price prediction, portfolio ...
Marketing effectiveness and analytics — Building models and measuring results to determine the effectiveness of individual marketing activities. Mystery consumer or mystery shopping – An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product.
Predictive analytics is a form of analytics involving the use of historical data and artificial intelligence algorithms to predict future trends and outcomes. [7] It serves as a tool for anticipating and understanding user behavior based on patterns found in data.
Quantum information is the information of the state of a quantum system. It is the basic entity of study in quantum information theory, [1] [2] [3] and can be manipulated using quantum information processing techniques. Quantum information refers to both the technical definition in terms of Von Neumann entropy and the general computational term.
For example, there is a prototype, photonic, quantum memristive device for neuromorphic (quantum-)computers (NC)/artificial neural networks and NC-using quantum materials with some variety of potential neuromorphic computing-related applications, [367] [368] and quantum machine learning is a field with some variety of applications under ...