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The Dove Campaign was one of the first campaigns considered as going "viral", a relatively new phenomenon in 2004. [22] Ad Age ranked the campaign number 1 in a list of the top ad campaigns of the 21st century. [6] Individual ads caused different reactions, both positive and negative. Evolution won two Cannes Lions Grand Prix awards. [2]
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
Dove's Ad Shows Daughters Learn Body Image From Mom. Dove's 'Real Beauty' campaign delivers a powerful new video showing how directly little girls' attitudes about their bodies come from their ...
The ad sparked criticism, leading Dove to remove the advert, saying it "deeply regret(ted) the offence it caused." Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity".
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
Four different products, ranging in price from $3.99 to $7.99, will be offered in each scent: liquid hand soap, deodorant, body wash and body scrub. Dove x Crumbl
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
INSIDE EDITION -- In honor of Father's Day, Dove just released a new commercial featuring videos of men at the exact moment they find out that they're going to be dads. It is sure to melt your heart.
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