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In May 2024, etnies, éS, Emerica and ThirtyTwo were acquired by Nidecker Group, a Swiss action sports equipment conglomerate. [4] Following the acquisition, a new company was created to operate the four brands under Nidecker, with Pierre-André assuming the role of CEO for each of them. The Sole Technology name will gradually be phased out. [5]
Sénizergues subsequently introduced the brand to the US and proceeded to build Sole Technology, with the addition of the Emerica, éS (on hiatus between 2012 and 2014, but back in production), and ThirtyTwo (snowboarding brand created in 1995) brands.
Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. [1] They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES. [2] It is considered the second biggest snowboard company in the world. [3]
Voted Jibber of the Year in Snowboarder magazine’s Top 10 three years in a row; Named one of Snowboarder’s Top 10 Riders six times; Awarded multiple times in Transworld Snowboarding’s Rider’s Poll: SIA Retailer’s Choice, Best Rail Rider, Best Freestyle Rider, Best Video Part
Armada was founded in 2002 by a group of professional skiers and the ski and snowboard photographer Chris O'Connell. Purchased by Amer Sports March, 2017. [2] Atomic: alpine skis, cross-country skis, ski jumping skis, twin tips, bindings, ski boots, ski clothes: Austria: 1955: Founded by Alois Rohrmoser.
K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
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