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2. Influencer marketing - Wikipedia

   en.wikipedia.org/wiki/Influencer_marketing

   Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

3. Soldsie - Wikipedia

   en.wikipedia.org/wiki/Soldsie

   Retailers looking at selling on Facebook or Instagram upload products according to a template that includes price and item description. They can then schedule campaigns, or sales of multiple items, that post at the designated time. Fans register through email and comment 'Sold' to trigger the purchasing process. [3]

4. Creator economy - Wikipedia

   en.wikipedia.org/wiki/Creator_economy

   The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]

5. Social commerce - Wikipedia

   en.wikipedia.org/wiki/Social_commerce

   The attraction and effectiveness of Social Commerce can understood in terms of Robert Cialdini's Principles of InfluenceInfluence: Science and Practice": Reciprocity – When a company gives a person something for free, that person will feel the need to return the favor, whether by buying again or giving good recommendations for the company.

6. Environics - Wikipedia

   en.wikipedia.org/wiki/Environics

   Environics Communications is a Canadian integrated marketing communications firm, established in 1994 by founder and current CEO Bruce MacLellan.The company's services include public relations, brand strategy and planning, creative & video, government relations, influencer marketing, and paid media, among others.

7. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a person's behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown ...