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  2. Starting a family business: Business ideas and tips - AOL

    www.aol.com/finance/starting-family-business...

    11 family business ideas. While you can start nearly any small business with family, these ideas allow you to get started with minimal startup costs and work well for families. 1. Pet sitting or ...

  3. Business idea - Wikipedia

    en.wikipedia.org/wiki/Business_idea

    Business ideas that solve problems are fundamental to developing the world and companies such as Curemark are one of many who do this. Curemark is a biotech company founded by Joan Fallon, who noticed that a lot of the children she treated were low on an enzyme for processing protein and since then she has quit her job and has built Curemark to ...

  4. Organizational storytelling - Wikipedia

    en.wikipedia.org/wiki/Organizational_storytelling

    Organizational storytelling (also known as business storytelling) is a concept in management and organization studies.It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [1]"

  5. Transmedia storytelling - Wikipedia

    en.wikipedia.org/wiki/Transmedia_storytelling

    Transmedia storytelling allows for the interpretation of the story from the individual perspective, making way for personalized meaning-making [22] - and in the case of fully participatory projects - allows participants to become co-creators of the story. [26] In "The Better Mousetrap: Brand Invention in a Media Democracy" (2012), Pont explains ...

  6. 4 Real Life Story Examples of Successful Investment Strategies

    www.aol.com/4-real-life-story-examples-180030501...

    Successful investments aren't reserved for tech giants and financial wizards with billions of dollars in capital (think Warren Buffet, Jeff Bezos or Steve Jobs). Find Out: 5 Ways To Pick Your...

  7. Lifestyle brand - Wikipedia

    en.wikipedia.org/wiki/Lifestyle_brand

    A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.

  8. L.A. brand 424 understands quality clothes, and they've never ...

    www.aol.com/news/l-brand-424-understands-quality...

    No, those are painstaking ideas that take years and years to develop. Read more: L.A. Fashion Week, summer camp for style sickos KM: I feel like every collection is just a different variation of ...

  9. Big Idea (marketing) - Wikipedia

    en.wikipedia.org/wiki/Big_Idea_(marketing)

    Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.