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Proto-globalization distinguished itself from modern globalization on the basis of expansionism, the method of managing global trade, and the level of information exchange. The period is marked by the shift of hegemony to Western Europe, the rise of larger-scale conflicts between powerful nations such as the Thirty Years' War , and demand for ...
However, globalization failed to accelerate due to lack of long-distance interaction and technology. [5] The contemporary process of globalization likely occurred around the middle of the 19th century as increased capital and labor mobility coupled with decreased transport costs led to a smaller world. [6] The 13th century world-system
The term globalization first appeared in the early 20th century (supplanting an earlier French term mondialisation), developed its current meaning sometime in the second half of the 20th century, and came into popular use in the 1990s to describe the unprecedented international connectivity of the post–Cold War world. [2]
Proto-globalization is the period following archaic globalization which occurred from the 17th through the 19th centuries. The global routes established within the period of archaic globalization gave way to more distinguished expanding routes and more complex systems of trade within the period of proto-globalization. [ 37 ]
The advancement of media and technology have played the pivotal role in process of globalization and global communication. [45] Cable television, ISDN, digitalization, direct broadcast satellites as well as the Internet have created a situation where vast amounts of information can be transferred around the globe in a matter of seconds. [45]
The period of Proto-globalization roughly spans the years between 1600 and 1800. It was largely shaped in this era by the operations of colonialism. The Modern period of globalization covers from the 19th century until the present time. Imperialism and industrialization have figured largely in shaping modern globalizing forces and trends.
The need for international communication was due to the increasing effects and influences of globalization. As a field of study, international communication is a branch of communication studies, concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. [2]
Therefore, though globalization is widely seen as an economic process, it has resulted in linguistic shifts on a global scale, including the recategorization of privileged languages, the commodification of multilingualism, the Englishization of the globalized workplace, and varied experiences of multilingualism along gendered lines.