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Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [4] near where Sawyer's had built a new plant, and for a few years was a subsidiary company of Sawyer's. [5] Eventually, it became only a brand name. Both View-Master and Tru-Vue products were manufactured into the 1960s by Sawyer's.
A View-Master Model E of the 1950s. The practice of viewing stereoscopic film-based transparencies through a small magnifying viewer dates to at least as early as 1931, when Tru-Vue began to market black-and-white 35 mm filmstrips that were fed through a handheld viewer made of Bakelite.
In 1951, Sawyer's purchased Tru-Vue, the main competitor of View-Master. The takeover included Tru-Vue's licensing rights to Walt Disney Studios properties. [6] Sawyer's capitalized on the opportunity and produced numerous reels featuring Disney characters. In 1955, reels of the newly opened Disneyland were produced. [1] A View-Master Model E ...
According to The Glass Museum, the glow-in-the dark glassware is believed to have been invented by glassmaker Josef Riedel, who used uranium to color glassware in his factory in Bohemia in the mid ...
The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952. The camera allowed amateurs to create their own View-Master reels. [11]
Highest listing price on eBay: $750 Hazel Atlas Blue Royal Lace stands out among Depression glass patterns, prized for its intricate design and vibrant cobalt blue hue. Produced between 1934 and ...
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Chicago History Museum - Getty Images Department Store: 1946 Well-dressed children watch toys in the shop window of a department store displaying Christmas decorations on December 11, 1946.