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A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
For example, website data, mobile application data, and CRM data. 2nd party data – data collected as a result of corporate cooperation. This includes online campaign data and customer journey data. 3rd party data – data delivered by data providers, which is available on the market for purchase. [6]
Aster Data Systems: Proprietary CA Datacom: Proprietary CA IDMS: Proprietary Clarion: Proprietary ClickHouse: Apache License 2.0 Clustrix: Proprietary CockroachDB: Proprietary CSQL: Proprietary CUBRID: Apache, BSD DataEase: Proprietary DataFlex: Proprietary Dataphor: Proprietary dBase: Proprietary Derby (aka Java DB) Apache License 2.0 Empress ...
Cross-platform MariaDB, MySQL, Microsoft SQL Server: 2013 SuperOffice CRM: SuperOffice 7.5 2014 Proprietary: C++,C# and ASP.NET yes Windows SQL Server 1990 OnlyOffice: Ascensio System SIA 10.5.1 December 2019 GPLv3, SaaS: ASP.NET yes Windows Microsoft SQL Server, Amazon Server 2010 Tryton: Tryton 5.6 May 2020 GPLv3: Python, JavaScript no Cross ...
Customer data platform, a collection of software which creates a persistent, unified customer database that is accessible to other systems; Data management platform, a software platform used for collecting and managing data; Data science competition platform; Data warehouse; Computing platform; Cross-platform software
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact. [26] As of February 2017, about twenty companies were selling such systems and revenue for them was around US$300 million. [26]
DataLab: platform for creating self-service, exploratory data science environments in the cloud using best-of-breed data science tools; DevLake: development data platform, providing the data infrastructure for developer teams to analyze and improve their engineering productivity; HugeGraph: a large-scale and easy-to-use graph database
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