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Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model ("Boost 750") was released ...
Together, the labels introduced the popular Yeezy Boost 350 sneaker (2015) as well as the buzzy Adidas Yeezy Slide (2019) and the Adidas Yeezy Foam Runner (2020). Days earlier, Balenciaga cut ties .
Balenciaga (/ b ə ˌ l ɛ n s i ˈ ɑː ɡ ə / bə-LEN-see-AH-gə, [1] Spanish: [balenˈθjaɣa], Basque: [balents̻i.aɣa]) is a French luxury fashion house headquartered in Paris.It designs, manufactures and markets ready-to-wear footwear, handbags, and accessories, and licenses its name and branding to Coty for fragrances. [2]
Following a series of high-profile teases of the shoe (including rapper Jay Z exclaiming "Shoutout to my Yeezys, Yeezy 2s" during a March 2012 SXSW performance), Nike announced the Air Yeezy II sneaker on May 29, 2012. [10] The shoe was released on June 9, 2012. While it had a retail price of $245, preorder bids on eBay reached as high as $90,000.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Exhibition The Rise of Sneaker Culture at the Brooklyn Museum. Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
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