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  2. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The 7 Cs Compass Model is a framework in co-marketing (symbiotic marketing). It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are ...

  6. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    [3] [6] The first edition of the APA Publication Manual was published in 1952 as a 61-page supplement to the Psychological Bulletin, [7] [8] marking the beginning of a recognized "APA style". [3] The initial edition went through two revisions: one in 1957, and one in 1967. [3] Subsequent editions were released in 1974, 1983, 1994, 2001, 2009 ...

  7. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets.

  8. ASA style - Wikipedia

    en.wikipedia.org/wiki/ASA_style

    ASA style is closely related in appearance and function to APA (American Psychological Association) style. As with APA style, the general format for citing references is parenthetical referencing. All references are to be included at the end of the paper in a section titled "References", rather than "Works Cited" as in MLA style. Also unlike ...

  9. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Making a mark, typically by charring: . Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.); Livestock branding, the marking of animals to indicate ownership such as