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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [26] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
The company was originally registered as Chloride Electrical Storage Syndicate on 12 December 1891. [2] It was formed in a deal between the Electric Storage Battery Company (E.S.B. Co.) of New Jersey, and the United Gas Improvement Company based in Pennsylvania and John A. E. Hickson to expand outside the USA using patents and "applications" assigned by the parent companies.
Chloride Group was founded in 1891 as The Chloride Electrical Syndicate Limited to manufacture batteries. [1] Brand names used included Ajax, Exide, Dagenite, Kathanode, Shednought and Tudor. [1] In the 1970s, under its then managing director Sir Michael Edwardes it showcased the UK's first battery-powered buses. [2]
The company closed Tanfield Lea, its last UK factory, in 1996. [5] Production of some Ever Ready batteries (PP6, PP7 and PP9) continued in the UK until 1999 by Univercell Battery Company, near the old Dawley factory, using the original machinery. Univercell moved to Stafford Park 12 and was sold to the AceOn Group in 2012; AceOn continued to ...
Toyota Motor and LG Energy Solution signed a supply agreement for lithium-ion batteries for use in the Japanese automaker's U.S.-built electric vehicles starting in 2025, the companies said on ...
Toyota has said it planned to introduce the batteries, which would drastically improve the driving range of EVs, as part of a strategic pivot to E Toyota, Idemitsu tie up to mass-produce all-solid ...
The UK Battery Industrialisation Centre (UK BIC) is a research centre in the United Kingdom, to develop new electrical batteries, for the British automotive industry.UKBIC provides over £60 million worth of specialized manufacturing equipment, supporting manufacturers, entrepreneurs, researchers, and educators in battery technology development.