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"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day . [ 1 ]
www.applewebmaster.comApple's Think Different advertising campaign. 1997-2002Full version.
Apple ’s remarkable rise, coupled with Steve Jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the crazy...
Twenty years ago today, Apple launched the iconic “Think Different” ad campaign, which still resonates today, 15 years after it ended. Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple computer.”
Apple ‘Think different’ ad campaign. Narrated by actor Richard Dreyfuss, the “Think Different” TV spot starts out with an instantly memorable salute to counterculture ideals.
A Look Into the Origin of the “Think Different” Apple Slogan, Its Intended Meaning, and Actual Marketing Impact History and Origin. Apple wanted a new tagline or slogan for a new marketing campaign in 1997. This was when the company was struggling with sales and negligible market share under the leadership of former chief executive Gil Amelio.
Legend has it that way back when the PC dinosaurs still walked the Earth, returning company co-founder Steve Jobs sought a mantra to show Apple was back in business, and the acclaimed ‘Think...
On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.
Among the myriad of ideas generated, one concept resonated profoundly — a simple yet powerful billboard campaign. This campaign would feature black-and-white photographs of iconic figures and...
“Think different.” was an advertising slogan for Apple Inc. created by advertising agency TBWA\Chiat\Day in 1997. It was used as the company’s slogan until 2002, when it was replaced by...