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Harold Innis examined the rise and fall of ancient empires as a way of tracing the effects of communications media. He looked at media that led to the growth of an empire; those that sustained it during its periods of success, and then, the communications changes that hastened an empire's collapse.
Douglas C. North expanded on Innis' "vent for surplus" theory of economic development by applying it to regional development in the United States and underdeveloped countries. [95] In addition, James W. Carey adopted Innis as a "reference point in his conception of two models of communication."
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Development communication activity embodies models of social change that are implemented across political and cultural boundaries wherein, issues of gender, communication, and development are grounded in global structures and processes of power, which condition access to and acquisition of economic and social resources.
Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are ...
The mass media are undoubtedly experiencing considerable changes in platform, technology, and economic structure (e.g., crowdfunding, social media) as the digital era continues to shift people toward new media. [1] Traditional financial configurations and business models have been destabilized by this transformation.
The model created a system that was too formal and structured, providing an ethnocentric and unilateral method for changing the third world. In this, developmentalists created plans for development that were mostly inflexible, as they relied heavily on the Western model of development as their primus modus.
Human development theory is a theory which uses ideas from different origins, such as ecology, sustainable development, feminism and welfare economics. It wants to avoid normative politics and is focused on how social capital and instructional capital can be deployed to optimize the overall value of human capital in an economy.