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On the Billboard Global 200, which tracks the most streamed and digitally sold songs in over 200 territories, "Blue & Grey" arrived at number nine, earning 26.8 million streams and 87,000 units sold globally, becoming the top-selling song of the tracking week. It became BTS' third top 10 hit on the chart and also became the third song from Be ...
The song debuted at number two on the US Billboard World Digital Songs Chart for the issue date of March 4, 2017, selling 12,000 digital downloads in its first week. [30] [31] The following week, it climbed to the top spot, giving BTS their fourth number one on the chart following "Fire", "Blood Sweat & Tears" and "Spring Day". [32]
Apple Music has unveiled its biggest songs of the year with its annual Top 100 charts, which not only include the most-streamed songs — topped by BTS’ smash “Dynamite” but it has also ...
It contains numerous visual references to past music videos from different eras in BTS' career. An animated music video, featuring avatars of the band from their mobile game BTS Island: In the Seom, followed on June 20. In July, a tribute video featuring submissions from the band's fans was released as part of a promotional YouTube campaign.
According to Mediabase, "Butter" was added to all 180 Top 40 radio stations in the United States and received 2,217 spins its first week. It was the first song by an international artist to become the most-added track at radio in its opening week, and BTS are the first group to achieve this feat.
The music video for the song, directed by Yong Seok Choi of Lumpens, was released to Big Hit's YouTube channel at midnight KST on April 2, 2021. [20] [21] It was preceded by a trailer uploaded to the same platform on March 25. [22] The video opens to show the band inside a white-themed house, suspended in the sky.
The 15-second long clip included a brief snippet of the song's official music video at the end, in which BTS member Jungkook could be heard singing the words "stay gold" with "kimi sae ireba" as the responding refrain. [14] [15] The clip garnered over 880,000 views within a week of release. [16] A second music spot video was uploaded on July 12 ...
[9] [10] The song was released one week after BTS teased the track "Interlude: Shadow" from the album, performed by band member Suga. [11] The release was in line with the band's global public art project, Connect, BTS , bringing together 22 contemporary artists across the world for curating works that resonate BTS' philosophy.