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Gross sales are the sum of all sales during a time period. Net sales are gross sales minus sales returns, sales allowances, and sales discounts. Gross sales do not normally appear on an income statement. The sales figures reported on an income statement are net sales. [4] sales returns are refunds to customers for returned merchandise / credit ...
A business plan is a formal written document containing ... Templates [3] and guides, such as ... For example, a business plan for a non-profit might discuss the fit ...
Revenues from a business's primary activities are reported as sales, sales revenue or net sales. [2] This includes product returns and discounts for early payment of invoices . Most businesses also have revenue that is incidental to the business's primary activities, such as interest earned on deposits in a demand account .
Revenue management through channels involves strategically driving revenue through different distribution channels. Different channels may represent customers with different price sensitivities. For example, customers who shop online are usually more price sensitive than customers who shop in a physical store.
A revenue model describes how a business generates revenue streams from its products and services. [9] They are resultantly a key aspect of the revenue model. They are generated through the use of the revenue model components listed in the section above. Businesses continually seek for new ways of generating revenues, thus new revenue streams. [10]
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
Cannibalization is an important issue in marketing strategy when an organization aims to carry out brand extension.Normally, when a brand extension is carried out from one sub-category (e.g. Marlboro) to another sub-category (e.g. Marlboro Light), there is an eventuality of a part of the former's sales being taken away by the latter.
The company began activity in 2000 as a network of department stores providing sales for the whole family and a wide range of clothing and footwear from popular Russian and foreign trademarks. The company gradually transformed into an off-price retailer on honing its strategy based on the work of worldwide off-price giants Ross Stores and TJ Maxx.