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  2. List of Burger King marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_Burger_King...

    Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

  3. Survey (human research) - Wikipedia

    en.wikipedia.org/wiki/Survey_(human_research)

    A good sample selection is key as it allows one to generalize the findings from the sample to the population, which is the whole purpose of survey research. In addition to this, it is important to ensure that survey questions are not biased such as using suggestive words. This prevents inaccurate results in a survey.

  4. Cognitive pretesting - Wikipedia

    en.wikipedia.org/wiki/Cognitive_pretesting

    It allows survey researchers to collect feedback regarding survey responses and is used in evaluating whether the question is measuring the construct the researcher intends. The data collected is then used to adjust problematic questions in the questionnaire before fielding the survey to the full sample of people.

  5. Social-desirability bias - Wikipedia

    en.wikipedia.org/wiki/Social-desirability_bias

    In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad", or undesirable behavior.

  6. Feeling thermometer - Wikipedia

    en.wikipedia.org/wiki/Feeling_thermometer

    Throughout the survey, participants are asked a variety of questions that aim to determine public opinions about political partisans. The questions asked aimed to remain neutral and unbiased, as with all feeling thermometers, only providing a statement and explaining how participants can rate it.

  7. Youth Risk Behavior Surveillance System - Wikipedia

    en.wikipedia.org/wiki/Youth_Risk_Behavior...

    CDC then refines the questions based on these testing outcomes. All survey questions, except those measuring height, weight, and race, were designed in a multiple choice format, providing up to eight distinct answer options with one correct response per question. Reliability was validated through test-retest analysis, yielding strong consistency.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. New housing survey: Consumers are getting more ... - AOL

    www.aol.com/finance/housing-survey-consumers...

    The index uses questions from the National Housing Survey, a poll of more than 1,000 household financial decision-makers conducted between Nov. 1 and Nov. 19.

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