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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [1] As of 2019, its home office is in Fort Wayne, Indiana .
Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were.
[10] [third-party source needed] In 2010, the year Vera Bradley went public, [11] [12] Barbara Bradley Baekgaard became Chief Creative Officer of Vera Bradley. [13] In August 2017, she stepped down as Chief Creative Officer of Vera Bradley, succeeded by Beatrice Mac Cabe, but remained active with the Vera Bradley Foundation for Breast Cancer. [14]
The company produced handbags for Vera Bradley until ending its relationship with Vera Bradley Designs in 2008, when the company announced it would lay off 140 employees and possibly discontinue operations by the end of the year. [3] The company instead established the Stephanie Dawn brand that year.
Updates outlook for fiscal year ending February 1, 2025. FORT WAYNE, Ind., Dec. 11, 2024 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) today announced its financial results for the third quarter and nine months ended November 2, 2024.
Vera Bradley Direct segment revenues totaled $52.5 million, a 27.4% decrease year over year. Comparable sales declined 27.2% in the third quarter, with weakness in all direct channels.
Updates outlook for fiscal year ending February 1, 2025. FORT WAYNE, Ind., Sept. 11, 2024 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) today announced its financial results for the second quarter and six months ended August 3, 2024.
What: Shares of handbag and accessories company Vera. Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case ...
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