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Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
In 2002, Fields and Rodan launched their skincare line. Those products ranged from cleansers, to acne treatments. [5] Their Redefine skincare line is a three step regimen. . Starting from either a Clay or Foaming Cleanser (Step 1), a Pore Refining Toner (Step 2), A Defense Lotion or Cream (Step 3), and lastly a Restorative Cream or Lotion (Ste
Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv, co-founder of multi-level marketing skincare company Rodan + Fields, and operates a private cosmetic dermatology practice in Oakland, California.
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. They met at the Indian Wells Racquet Club and Resort in Indian Wells, California. [2] [3] [4] They considered starting an infomercial company after an order was placed at Guthy's cassette duplication company, Cassette Productions Unlimited, for 50,000 copies of a real estate lecture to be sold through infomercials.
Kathy A. Fields is a dermatologist with a private practice located in San Francisco, California.She is also the co-creator of Proactiv and co-founder of Rodan + Fields, leading her to amass a $1.5 billion net worth. [1]
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. [2] Ulta Beauty carries both high- and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products.
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