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Participatory media is communication media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content. [1] Citizen / participatory journalism , citizen media , empowerment journalism and democratic media are related principles.
Sociology of sport, alternately referred to as sports sociology, is a sub-discipline of sociology which focuses on sports as social phenomena. It is an area of study concerned with the relationship between sociology and sports , and also various socio-cultural structures, patterns, and organizations or groups involved with sport.
Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]
Michael Alan Messner (born 1952) is an American sociologist.His main areas of research are gender (especially men's studies) and the sociology of sports.He is the author of several books, he gives public speeches and teaches on issues of gender-based violence, the lives of men and boys, and gender and sports.
Vividness theory suggests that athletes use the five senses to take in information while completing an action, and then using the memories of these stimuli to make their mental recreation of the event as realistic as possible [135]. Controllability theory focuses on the ability of athletes to manipulate images in their mind. This way, they are ...
The concept of media logic is criticized with the argument that there is not one media logic but many media logics, depending on the context. [29] Andreas Hepp, a leading theorist of the constructivist school of mediatization theory, describes the role of the mass media not as a driving force but as a molding force. This force is not a direct ...
Media system dependency theory (MSDT or media dependency theory) has been studied as an offshoot of UGT. However, media dependency theory focuses on audiences' goals for media consumption as the source of their dependency; while uses and gratification theory focuses on audience's needs as drivers for media consumption.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.