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Nicolaus Bernoulli described the St. Petersburg paradox (involving infinite expected values) in 1713, prompting two Swiss mathematicians to develop expected utility theory as a solution. Bernoulli's paper was the first formalization of marginal utility, which has broad application in economics in addition to expected utility theory. He used ...
In decision theory, the von Neumann–Morgenstern (VNM) utility theorem demonstrates that rational choice under uncertainty involves making decisions that take the form of maximizing the expected value of some cardinal utility function. This function is known as the von Neumann–Morgenstern utility function.
In this case, the expected utility of Lottery A is 14.4 (= .90(16) + .10(12)) and the expected utility of Lottery B is 14 (= .50(16) + .50(12)) [clarification needed], so the person would prefer Lottery A. Expected utility theory implies that the same utilities could be used to predict the person's behavior in all possible lotteries. If, for ...
In decision theory, subjective expected utility is the attractiveness of an economic opportunity as perceived by a decision-maker in the presence of risk.Characterizing the behavior of decision-makers as using subjective expected utility was promoted and axiomatized by L. J. Savage in 1954 [1] [2] following previous work by Ramsey and von Neumann. [3]
Under cardinal utility theory, the sign of the marginal utility of a good is the same for all the numerical representations of a particular preference structure. The magnitude of the marginal utility is not the same for all cardinal utility indices representing the same specific preference structure.
In economics, random utility theory was then developed by Daniel McFadden [5] and in mathematical psychology primarily by Duncan Luce and Anthony Marley. [6] In essence, choice modelling assumes that the utility (benefit, or value) that an individual derives from item A over item B is a function of the frequency that (s)he chooses item A over ...
Given its motivations and approach, generalized expected utility theory may properly be regarded as a subfield of behavioral economics, but it is more frequently located within mainstream economic theory. The expected utility model developed by John von Neumann and Oskar Morgenstern dominated decision theory from its formulation in 1944 until ...
In expected utility theory, an agent has a utility function u(c) where c represents the value that he might receive in money or goods (in the above example c could be $0 or $40 or $100).