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Promoting prescription discount cards and medical negotiation services to an affinity group that was created to promote lower healthcare costs is an example. "The enhancement package" [ 5 ] consists in designing the product in a way that it meets exactly the consumer's needs. [ 6 ]
Title sponsor characterizes the most significant contribution to a company in organizing and hosting an event. Often the name of such sponsor is placed next to the name of competition, teams, individual athletes and is associated with it (for example, the logo of a title sponsor is placed in various places around the stadium or track (such as ...
The Super Bowl is an example of this concept because it is a massive sports event organized by a sport association, the NFL, which looks to promote the event, the sport, and as well the different football teams. The event is promoted through local and national media, and has also spread internationally.
Crispin Porter + Bogusky created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
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Multiple fires raging across the Los Angeles area will cost insurers as much as $30 billion, Wells Fargo and Goldman Sachs estimated in a report released this week. The ongoing fires, according to ...
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