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According to Jacques Derrida, with the logos as the site of a representational unity, linguistics dissects the structure of the logos further and establishes the sound of the word, coupled with the sense of the word, as the original and ideal location of metaphysical significance. Logocentric linguistics proposes that "the immediate and ...
Letter symbolism is the study of the alphabet as a symbol, exploring its ability to represent analogically, convey meaning, and carry values beyond its practical or material function. It involves examining letters as symbols or systems , as well as their capacity for designation, meaning, and potential influence . Each letter typically holds ...
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
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Some companies and organizations adopt a monogram for a logo, usually with the letters of their acronym. For example, as well as having an official seal, and the Texas Longhorns logo, the University of Texas at Austin uses a "UT" monogram (in the same color as the Longhorns logo, burnt orange).
Lettering is an act or result of artfully drawing letters, instead of writing them simply. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition. [1]