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Gyaruo fashion can be seen in certain magazines such as Men's Egg, "Men's Roses" or Men's Egg Bitter (for gyaruo aged 23+) and a fairly new magazine called Men's Digger. Then there is the popular Men's Knuckle magazine which is aimed at wearers of the more mature looking onii-kei fashion (お兄系), hosts (ホスト) and gyaruo.
MensEGG was a style magazine distributed in Japan aimed at young men published between 1999 and 2013. It was a counterpart of Egg magazine, which focused on Gyaru-oh (male Gyaru) fashions [1] – it was the gyaru-oh bible. There is also Men's Egg Bitter magazine, aimed at Gyaruo aged 23 and above.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Another video game franchise with a gyaru character is the Dragon Quest series. On the Nintendo DS game Dragon Quest IX there is a gyaru as the fairy character, Sandy. [307] The video-game company, Nintendo did not only cater to gyaru by the use of video-game promotions with gyaru or video games related to the gyaru subculture.
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Egg typically used the same models for each issue of the magazine, some of whom have been involved with the magazine for a very long time. Every so often, these "older generation" of models left the magazine, and newer girls came in. Girls who left the magazine usually went to model for another fashion magazine, or would delve into something different, such as acting, singing or even setting ...
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The term is not used by the girls it refers to. They call themselves gyaru (ギャル), [7] a Japanese pronunciation of the English word "gal". [6] The term gyaru was first popularized in 1972 by a television ad for a brand of jeans. [8] In the 1980s, a gyaru was a fashionably dressed woman. [8]